Radical self responsibility is taking the ‘radical’ step into full (100%) responsibility for all we see, feel, think and do. From that foundational belief, we take back our power and sow the seeds of our own transformation, maturity and ultimately inner freedom. In order to get there, one must take full responsibility, stop blaming self or others, and turn inwards with curiosity and compassion. Radical self-responsibility is not a path for everyone. It is for people committed to growth, development, and ultimately transformation. Burn and Bloom is committed to working with founders that are willing to explore this opportunity and develop this fundamental way of being.

Strategic branding is personal, it’s about tapping into the emotional values and building a relationship with the consumer. Human first, always. Branding is not what you can do for your consumers, but how you can make them feel. It’s delving into not just the demographics, but the psychographics too. We use strategy to weave purpose into your brand so that you’re showing up for something bigger than profits. A brand is all encompassing, it isn’t just about getting a logo designed. We want your people to not only buy from you, but for them to join a cause. 

02 STRATEGIC BRANDING

01 RADICAL SELF-RESPONSIBILITY

There is often a chasm between a consumer’s intended and actual behaviour. Scarily enough, this can destroy a business. Although we do encourage you to survey your ideal customers, it can be difficult for them to accurately empathise with their future self. This leads to them being overly optimistic about the likelihood that they may or may not do something. It’s because of this that we develop strategies based on observation and experimentation. We apply psychological principles to help our clients inspire cultural change. 

03 BEHAVIOURAL MARKETING